1. yes, Ad-Id is the Walmart for metadata in media/digital asset management.

  2. That’s an excellent analogy Gunar. Couldn’t agree more. Let’s hope it doesn’t take another 22 years for the media industry to exploit the advantages for metadata.

  3. […] to take advantage of the valuable information in the files. That is fundamentally how the barcode for physical product was introduced – through existing distribution pathways which eventually began to take advantage of that […]

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